Plaza Flowers - Flowers & Florists Directory

Dorothy drummond, a second-generation florist, purchased a small florist in 1983. Her sales volume grew too quickly for this 700 square foot store in king of prussia, pennsylvania. Eleven months after the grand opening she purchased her second location in norristown, which was planned to support the primary sales location in king of prussia by housing the offices, warehouse, and design facility. Due to a strong reagan economy and tremendous population growth, this new location became one of the busiest intersections in the philadelphia region. Dorothys son, chris, became general manager in 1987 and began automating nearly every aspect of the business. This automation brought an unsurpassed level of customer service, as corporate gift programs, free occasion reminders, and delivery enhancements were implemented. In 1990, dorothys daughter, heather, joined the team as design manager to oversee production and buy perishable goods. As consumers shifted from buying in person to shopping by phone, the king of prussia store was closed and operations were consolidated to one location. However, growth continued as the trio of entrepreneurs developed a marketing plan that focused on corporate business while maintaining all services to residential clients. The plan included a convenient fax ordering program, improved account service, extended hours, and express delivery. In 1993, plaza flowers became the first florist in the nation to offer free ordering from cell phones. Continued pioneering made plaza flowers the first florist in the delaware valley to create a fully interactive catalog with order form on the world wide web. Heather specialized in sourcing the finest quality flowers from around the globe. Selling only the freshest blooms from farms in holland, ecuador, columbia, costa rica, hawaii, and california strengthened plaza flowers position as pennsylvanias leading florist. Heather now serves as vice president and continues to buy nearly the entire inventory for plaza flowers. Chris serves as president and focuses the team on one goal, exceeding customer expectations. This means that the effort to improve upon quality and service never ends. Here are just a few of the features that distinguish plaza flowers from other florists.

Address: 417 Egypt Rd. Norristown, PA 19403
Telephone: 610-630-8825
Website: http://www.pflorist.com/